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Brewing a boycott: how a grassroots coalition fought Coors and remade American consumer activism
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Brewing a boycott: how a grassroots coalition fought Coors and remade American consumer activism

Justice, power, and politics, University of North Carolina Press
2021

Abstract

Adolph Coors Company Boycotts Brauerei Brewing industry Consumer movements Konsumentenboykott Konsumentenverhalten Strikes and lockouts USA
Beer can politics -- Coors is trying to destroy the union -- Chicanos arriba, Coors abajo -- Cold, new, and right: Coors-style politics -- Everyone's fight: boycotting the Bay Area, 1973-1976 -- Givin' up this beer for sweeter wine: brewery workers on strike, 1977-1978 -- Racing cockroaches and boycotting coast to coast, 1979-1988 -- A hangover from another era?

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