Abstract
Chicano activist Juan Federico Miguel Arguello Trujillo (also known as “Freddie Freak”) spent the evening of October 15, 1975, on a picket line in a wealthy Denver neighborhood. He had invited fellow activists and CU Boulder UMAS members to join him for a protest outside the ostentatious Phipps Mansion, where Denver County Young Republicans were set to honor Joe Coors with their first Man-Of-The-Year Award.¹ It was Trujillo’s thirty-seventh birthday, and this was his idea of a party.
Posted outside the mansion, along the circular driveway, Trujillo and fifty protestors chanted: “Boycott Coors! Coors, man of the year? No, fascist