Abstract
The Sportsman Barber Shop in downtown Golden, Colorado, had only two chairs. One was often occupied by a Coors man, getting a touch-up on the family’s signature crew cut. From the difficult years of Prohibition to the economic boom of post– World War II America, Adolph Jr. and his sons— Ad, Bill, and Joe— would make the three-block trek from the Coors campus to the barbershop with regularity. Such devotion to routine and precision, even in the business of procuring a haircut, bolstered the family’s reputation as “instinctively modest” with a “stiff-backed, tight-lipped devotion to craft.” 1 Quiet and committed