- Title
- Brand Avatar: Translating Virtual World Branding into Real World Success. Basingstoke: Palgrave Macmillan 2009. 187 pp., ISBN: 978‐0‐230‐20179‐8
- Creators
- Janis Dietz
- Publication Details
- The journal of product & brand management, Vol.20(2), pp.166-167
- Identifiers
- 991004106867006311
- Academic Unit
- Applied Business Sciences and Economics
- Language
- English
- Resource Type
- Review
Review
Brand Avatar: Translating Virtual World Branding into Real World Success. Basingstoke: Palgrave Macmillan 2009. 187 pp., ISBN: 978‐0‐230‐20179‐8
The journal of product & brand management, Vol.20(2), pp.166-167
19/04/2011
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