Collaborative Customer Relationship Management: Taking CRM to the Next Level

Review

Peer reviewed

The Journal of Consumer Marketing, Vol.22(2/3), pp.106-107

20/02/2005

Abstract

Books

Brand loyalty

Collaboration

Customer relations

Customer services

Profitability

Profits

Relationship marketing

Collaborative Customer Relationship Management: Taking CRM to the Next Level, by Alexander H Kracklauer and D Quinn Mills, is reviewed.

4 Record Views

Title: Collaborative Customer Relationship Management: Taking CRM to the Next Level
Creators: Janis Dietz
Publication Details: The Journal of Consumer Marketing, Vol.22(2/3), pp.106-107
Publisher: Emerald Group Publishing Limited; Santa Barbara
Identifiers: 991004106867206311
Academic Unit: Applied Business Sciences and Economics
Language: English
Resource Type: Review