- Title
- Customer Winback: How to Recapture Lost Customers and Keep Them Loyal. San Francisco, CA: Jossey‐Bass 2001. 301 pp. $28.95
- Creators
- Janis Dietz
- Publication Details
- The Journal of consumer marketing, Vol.19(1), pp.74-82
- Identifiers
- 991004106880306311
- Academic Unit
- Applied Business Sciences and Economics
- Language
- English
- Resource Type
- Review
Review
Customer Winback: How to Recapture Lost Customers and Keep Them Loyal. San Francisco, CA: Jossey‐Bass 2001. 301 pp. $28.95
The Journal of consumer marketing, Vol.19(1), pp.74-82
02/2002
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