Abstract
Defining Markets, Defining Moments: America's 7 Generational Cohorts, Their Shared Experiences, and Why Businesses Should Care, by Geoffrrey E. Meredith and Charles D. Schewe, with Janice Karlovich, is reviewed.
- Title
- Defining Markets, Defining Moments: America's 7 Generational Cohorts, Their Shared Experiences, and Why Businesses Should Care
- Creators
- Janis Dietz
- Publication Details
- The Journal of consumer marketing, Vol.20(2/3), pp.172-173
- Publisher
- Emerald Group Publishing Limited
- Identifiers
- 991004106866606311
- Academic Unit
- Applied Business Sciences and Economics
- Language
- English
- Resource Type
- Review