- Title
- Wiki Brands: Reinventing Your Company in a Customer‐driven Marketplace. New York, NY: McGraw‐Hill 2011. 318 pp., ISBN: 978‐0‐07‐174927‐5 $28;£18.99
- Creators
- Janis Dietz
- Publication Details
- The journal of product & brand management, Vol.21(3), pp.227-228
- Identifiers
- 991004106866306311
- Academic Unit
- Applied Business Sciences and Economics
- Language
- English
- Resource Type
- Review
Review
Wiki Brands: Reinventing Your Company in a Customer‐driven Marketplace. New York, NY: McGraw‐Hill 2011. 318 pp., ISBN: 978‐0‐07‐174927‐5 $28;£18.99
The journal of product & brand management, Vol.21(3), pp.227-228
25/05/2012
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