Abstract
Purpose. This study explored how the experiences of Black alumni, who actively participate in a Black alumni association (BAA) at a predominately White institution(PWI), influence their motivation to support the institution financially. Additionally, the study investigated how critical race theory (CRT) can explain their giving behaviors.Theoretical Framework. The theoretical framework for this study was based on CRT.CRT theory contends that race is always present in every aspect of people's social life and that the voices of people of color have historically been oppressed, suppressed, ignored, distorted, misrepresented, and marginalized. CRT challenges postracial discourse and seeks to undermine the foundations of the unspoken and invisible aspects of privilege in this nation.Methodology. An exploration of the experiences of Black alumni from 1980 through2010 was employed using qualitative case study design. The study investigates how experiences with a BAA influence the giving motivations of Black alumni.Findings and Conclusion. This study found that although the experiences of Black alumni may vary, depending on unique personal characteristics, race plays a role in the giving motivation. Contrary to previous studies that showed negative experiences in undergraduate school decrease motivations to give, for many Black alumni experiences with racism serve as a catalyst that promotes philanthropy rather than discourages it. Further more, this study found that involvement with a BAA mitigates the effects of racism, increasing alumni's commitment to making positive change. Finally, this study revealed that the single most salient motivation for Black alumni giving is allegiance to race.Recommendations. Expanding this research to compare the giving motivations of Black alumni who were actively involved in a BAA with a similar group who were not involved, could further understanding of Black alumni motivations for giving overall. Additionally, few studies have focused on understanding Black female philanthropy, and even fewer still have explored this area within the context of higher education. Research centered around improving understanding of what motivates giving among Black female alumni could be beneficial.