Abstract
ABSTRACT Objective. Explore the possibility of forming a closed loop of state data resource consumption in the game industry, and provide theoretical references for jointly promoting scenario applications and the development of digital infrastructure.
Theoretical framework. The theoretical framework of this research is based on the theory of supply and demand. With digital infrastructure construction as the resource end, it generates digital resource supply; with application scenarios as the consumption end. According to the fact that supply and demand are mutually interacting elements, the market is regulated to reach an equilibrium state, thereby constructing a theoretical framework of mutual interaction between the resource end and the consumption end.
Research methods. This research mainly adopts qualitative research methods, supplemented by quantitative mixed research approaches. One group of questionnaires and four sets of enterprise interviews were collected. The questionnaire data were analyzed quantitatively. In the qualitative research, the empirical support input by the quantitative research was adopted, and then the thematic analysis method was used to conduct qualitative analysis by combining all enterprise interview data with literature data.
Research findings and conclusions. Cultural resonance enables cross-industry integration; digital-real-world (DRW) integration provides the technical methods for realization. DRW-driven games promote the development of suppliers; meanwhile, digital infrastructure drives the development of demanders. Among them, DRW-driven games have a leading edge. Further discovery reveals that DRW-driven games represent a comprehensive industrial application paradigm for new resources; the non-physicality of data generates the demand for business model innovation.
Prospects and suggestions. Digital-physical integration involves academic cross-disciplinary interaction between business studies and information technology. In the new industrialization practices, it has been confirmed that the necessity of adjusting the commercial market ecosystem through matching adjustments exists; however, the basic business science theories lag behind technological development and it is necessary to cross disciplines to construct systematic theories. While releasing the value brought by new technologies, we should also pay attention to their destructive nature, which is worthy of deep reflection!