- Title
- A conceptual model of consumer sophistication
- Creators
- Jeanny Y. Liu
- Publication Details
- Innovative marketing, Vol.6(3), pp.72-77
- Publisher
- LLC "CPC "Business Perspectives
- Identifiers
- 991004111226506311
- Academic Unit
- Marketing and Law
- Language
- English
- Resource Type
- Journal article
Journal article
A conceptual model of consumer sophistication
Innovative marketing, Vol.6(3), pp.72-77
01/10/2010
Metrics
6 Record Views