Celebrity Endorsements and Beyond: New Avenues for Celebrity Branding

Journal article

Peer reviewed

Astrid Keel and Rajan Nataraajan

Psychology & marketing, Vol.29(9), pp.690-703

09/2012

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Title: Celebrity Endorsements and Beyond: New Avenues for Celebrity Branding
Creators: Astrid Keel - Auburn University
Rajan Nataraajan - Auburn University
Publication Details: Psychology & marketing, Vol.29(9), pp.690-703
Publisher: Blackwell Publishing Ltd
Number of pages: 14
Identifiers: 991004109213306311
Academic Unit: Marketing and Law
Language: English
Resource Type: Journal article