- Title
- Consumer Evaluations of Line Extensions: A Conjoint Approach
- Creators
- Moonkyu LeeJonathan LeeWagner Kamakura
- Publication Details
- Advances in consumer research, Vol.23, p.289
- Publisher
- Association for Consumer Research
- Identifiers
- 991004111370106311
- Academic Unit
- Data Analytics; Marketing and Law
- Language
- English
- Resource Type
- Journal article
Journal article
Consumer Evaluations of Line Extensions: A Conjoint Approach
Advances in consumer research, Vol.23, p.289
01/01/1996
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