Abstract
Humor controversies can simultaneously reveal and obscure relations of power, as well as the rhetorical/political nature of jokes. US comedian Daniel Tosh ignited one such controversy in July 2012 when he directed a rape joke toward a female audience member during a live performance in Hollywood, CA. This paper consists of a two-part analysis of this humor controversy. First, we examine a televised debate following this incident, between a comedian and feminist, to map the dominant framing and counter-framing of rape jokes. We contend these positions are representative of two frames that repeatedly surface in response to controversial sexist humor: a dominant patriarchal frame and an oppositional feminist counter-frame. Second, we analyze the saliency of these two frames among college students to observe the way individual interpretations resonate with, challenge, and complicate those frames. In light of our findings, we argue the dominant framing/interpretation of rape jokes reinforce patriarchal and free-market ideologies, and deny real-world implications of misogynistic humor, particularly when comedians/audiences defend such jokes as harmless fun.