Determinants of Trademark Dilution

Journal article

Peer reviewed

Maureen Morrin, Jonathan Lee and Greg M Allenby

The Journal of consumer research, Vol.33(2), pp.248-257

09/2006

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Title: Determinants of Trademark Dilution
Creators: Maureen Morrin
Jonathan Lee
Greg M Allenby
Publication Details: The Journal of consumer research, Vol.33(2), pp.248-257
Identifiers: 991004111229606311
Academic Unit: Data Analytics; Marketing and Law
Language: English
Resource Type: Journal article