Abstract
This article presents evidence on the effectiveness of worksite health promotion programs and the correspondingly low participation rates in such programs. To address this gap, Boyatzis's Intentional Change Theory (ICT) is offered as an integrative theory for increasing good health practices. Generally accepted health promotion guidelines are applied to each of the five discoveries of ICT to assist employees in finding their own fit with fitness and thus increase their individual participation in health promotion. To explain the differing contexts for ICT engagement, complexity theory is used to contrast the Positive Emotional Attractor (PEA) and the Negative Emotional Attractor (NEA). The physiological changes that occur when people are in either the PEA or NEA condition are also identified. Last, the elements of each condition are examined, the health promotion applications for each of ICT's five discoveries are summarized, and specific employee actions for each discovery that ignite sustained, desired change are identified.