Good to Great

Journal article

Peer reviewed

The Journal of consumer marketing, Vol.19(6), pp.524-526

20/09/2002

Abstract

Corporate growth

Effectiveness

Strategic management

Leadership

Strategic Planning

Good to be Great, by Jim Collins, is reviewed.

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Title: Good to Great
Creators: Janis Dietz
Publication Details: The Journal of consumer marketing, Vol.19(6), pp.524-526
Publisher: Emerald Group Publishing Limited
Identifiers: 991004106879206311
Academic Unit: Applied Business Sciences and Economics
Language: English
Resource Type: Journal article