Incorporating word-of-mouth effects in estimating customer lifetime value

Journal article

Jonathan Lee, Janghyuk Lee and Lawrence Feick

Journal of Database Marketing & Customer Strategy Management, Vol.14(1), pp.29-39

10/2006

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Title: Incorporating word-of-mouth effects in estimating customer lifetime value
Creators: Jonathan Lee
Janghyuk Lee
Lawrence Feick
Publication Details: Journal of Database Marketing & Customer Strategy Management, Vol.14(1), pp.29-39
Identifiers: 991004111229006311
Academic Unit: Data Analytics; Marketing and Law
Language: English
Resource Type: Journal article