Modeling Preference and Structural Heterogeneity in Consumer Choice

Journal article

Open access

Peer reviewed

Wagner A Kamakura, Byung-Do Kim and Jonathan Lee

Marketing science (Providence, R.I.), Vol.15(2), pp.152-172

05/1996

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Title: Modeling Preference and Structural Heterogeneity in Consumer Choice
Creators: Wagner A Kamakura
Byung-Do Kim
Jonathan Lee
Publication Details: Marketing science (Providence, R.I.), Vol.15(2), pp.152-172
Identifiers: 991004110483706311
Academic Unit: Data Analytics; Marketing and Law
Language: English
Resource Type: Journal article