- Title
- New thoughts on internal service quality: does the chief purchasing officer’s commitment to front-line employees’ satisfaction affect the quality perceptions of consumers?
- Creators
- Brian L. BourdeauAstrid L. Keel
- Publication Details
- Innovative Marketing, Vol.9(2)
- Publisher
- Business Perspectives Ltd
- Identifiers
- 991004109206406311
- Academic Unit
- Marketing and Law
- Language
- English
- Resource Type
- Journal article
Journal article
New thoughts on internal service quality: does the chief purchasing officer’s commitment to front-line employees’ satisfaction affect the quality perceptions of consumers?
Innovative Marketing, Vol.9(2)
01/01/2013
Metrics
6 Record Views