Sales Primers: Parables on Advertising, Marketing and Business in General

Journal article

Peer reviewed

The Journal of consumer marketing, Vol.20(4/5), pp.375-377

10/06/2003

Abstract

Books

Parables

Product life cycle

Sales

Salespeople

Advertising

Marketing

Sales Primers: Parables on Advertising, Marketing and Business in General, by John F. Norris, is reviewed.

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Title: Sales Primers: Parables on Advertising, Marketing and Business in General
Creators: Janis Dietz
Publication Details: The Journal of consumer marketing, Vol.20(4/5), pp.375-377
Publisher: Emerald Group Publishing Limited
Identifiers: 991004106864106311
Academic Unit: Applied Business Sciences and Economics
Language: English
Resource Type: Journal article