- Title
- The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. 2e2014 4 Jean-Noel Kapferer and and Vincent Bastein The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. 2e London Kogan Page Limited 2012 395 pp. ISBN-13:978-0-7494-6491-2 $49.95
- Publication Details
- The journal of product & brand management, Vol.23(3), pp.244-245
- Identifiers
- 991004106868606311
- Language
- English
- Resource Type
- Journal article
Journal article
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. 2e2014 4 Jean-Noel Kapferer and and Vincent Bastein The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. 2e London Kogan Page Limited 2012 395 pp. ISBN-13:978-0-7494-6491-2 $49.95
The journal of product & brand management, Vol.23(3), pp.244-245
13/05/2014
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