- Title
- Using social media for competitive business outcomes
- Creators
- Yingxia Cao - University of La VerneHaya Ajjan - Elon UniversityPaul Hong - University of ToledoThuong Le - University of Toledo
- Publication Details
- Journal of advances in management research, Vol.15(2), pp.211-235
- Identifiers
- 991004105862906311
- Academic Unit
- Applied Business Sciences and Economics
- Language
- English
- Resource Type
- Journal article
Journal article
Using social media for competitive business outcomes: An empirical study of companies in China
Journal of advances in management research, Vol.15(2), pp.211-235
14/05/2018
Metrics
50 Record Views