Biography

Jeanny Liu is a Professor of Marketing. She currently is the faculty adviser to the American Marketing Association La Verne Chapter. She earned her PhD in Marketing from the University of Turin. Her research interests include consumer branding, consumer experiences, and teaching pedagogy.

Organizational Affiliations

Professor, Marketing, Marketing and Law, College of Business, University of La Verne

Past Affiliations

Adjunct Professor, California State Polytechnic University (United States, Pomona) - CPP

Education

Marketing
1998–2000, Master of Business Administration, California State Polytechnic University (United States, Pomona) - CPP
Business Economics
2003–2006, Doctor of Philosophy, Università degli Studi di Torino