Biography
Dr. Jonathan Lee is a Professor of Marketing at the College of Business and Public Management, University of La Verne. He has extensive teaching experience, especially in quantitative modeling and marketing research. Before joining the University of La Verne, he has taught courses at Cal State University Long Beach, University of Southern California, Indiana University, and ESSEC Business School.
His research focuses on the development and application of quantitative methods in marketing. His expertise covers the different aspects of consumer choice modeling, market segmentation, prelaunch forecasting, social network analysis, and predictive marketing analytics. His research work has been published in Management Science, Marketing Science, Journal of Consumer Research, Psychometrika, and Journal of the Academy of Marketing Science. Professor Lee has also consulted several companies in different industries, including telecom, airline, department store, and pharmaceutics, and successfully addressed the client’s problems in managing reward programs, web diagnostics, and new product forecasting.