Abstract
Women entrepreneurs are an underserved segment of society and in many ways face significantly greater challenges in many cases than male entrepreneurs. Female entrepreneurs face a great challenge is gaining external financing, and often suffer from a lack of an appropriate work space that limits women entrepreneurs accessing external resources—marketing and promotion. Also, most office space leave women feeling overworked and with reduced well-being by the end of the day. Finally, women’s business tends to be “smaller and slower” in terms of growth. For social entrepreneurs to succeed in addressing the social needs there must be reformation of strategies and revolution of the institutions (Zahra et al. 2009). As a B-certified corporation Hera Heb provides the platform for validating the women entrepreneurs. Hera Hub reduces the negative impact of gender stereotypes by providing women friendly co-work environment and resources necessary for launching and running successful ventures.