Biography
Dr. An Tran studies how consumers form judgments and make decisions. Her research has been published in the Journal of Marketing Research, among others, and was featured in the Wall Street Journal. She earned a PhD degree from the University of Colorado at Boulder.
Teaching Areas
- Consumer Behavior
- Services Marketing
- Principles of Marketing
Research Interests:
- Judgment and decision making
- Time and inter temporal judgement and decisions
- Consumer financial decision making